Top 5 Beauty Retail Apps in Portugal: Q2 2023 Performance

In the second quarter of 2023, the top 5 beauty retail applications in Portugal showcased varied trends in downloads and active users, as per Sensor Tower data. Here's a closer look at their performance:

Sephora - Maquilhagem e Perfum saw a moderate fluctuation in weekly downloads, starting the quarter at around 2K and experiencing a peak of 2.4K in mid-April before settling at approximately 1.5K by the end of June. The app also exhibited a steady rise in weekly active users, beginning with 2.8K at the end of March and reaching a high of 4.5K in mid-June.

LOOKFANTASTIC: Beauty & Makeup had a more stable download pattern, with weekly downloads hovering between 250 and 380. The app's active users saw a decline from 6.9K at the end of March to about 5K by the end of June.

Douglas – Perfumes e Cosmética maintained a consistent download rate, with weekly downloads ranging from 160 to 260. Unfortunately, no data was available for active users or revenue.

Lush Fresh Handmade Cosmetics showed a relatively low but steady download rate, with weekly downloads fluctuating between 30 and 94. Active users for this app varied, starting at 25 and peaking at 60 in early June before dropping to 30 by the end of June.

Finally, CHARLOTTE TILBURY experienced significant variability in downloads, starting at 137 in early June, dipping to 31 mid-month, and then spiking to 209 by the end of June. The app's active users also saw an upward trend, beginning at 92 and rising to 232 by the end of the quarter.

For more detailed insights into the performance of these beauty retail apps, visit Sensor Tower.